Can't see the products? Click here for the best viewing experience! READY TO finally revamp some of your worn-down fitness gear? If so, you’re in luck, because Prime Day is here. The 48-hour sales event is going to be loaded with goods from some of our favorite brands, including Asics, NordicTrack, Hyperice and more.Check this out: The best Prime Day 2023 dealsWhether you're a total gear junkie or simply looking to upgrade your home gym setup, this is a perfect opportunity to get your hands on some of the best fitness products at incredible prices. From editor-approved treadmills and rowing machines to cult-favorite running shoes, this sale will extend to every category a fitness lover could dream of. We’re speaking from experience when we say there’s no need to race the clock sifting through the sea of savings. Instead, we’ve got you covered with our comprehensive Prime Day sales guide to all things fitness. So, sit back and let us do the heavy lifting. All you need to do? Check back here to explore a world of curated fitness deals that will save you time and money. This is your chance to get ahead of the game before the chaos of Prime Day ensues. SHOP ALL PRIME DAY FITNESS DEALS HEREAmazon Warehouse Deals | Amazon Premium Brands Outlet | Amazon Overstock Outlet Deals | Amazon Secret Coupon PageWhat Is Amazon Prime Day?Prime Day is an annual 48-hour deal event exclusively for Amazon Prime Members only. According to Amazon, the first prime day was held on July 15, 2015, as a "way to celebrate Prime members on Amazon's 20th birthday." Prime Day fluctuates in dates every year, but Prime Day typically occurs sometime in mid-July. Prime Day includes deals on everything from fashion, electronics, fitness equipment, home, and more.Read more: Best Prime Day Luggage DealsWhen Is Amazon Prime Day 2023?Per the official press release, Amazon’s annual two-day savings and shopping event will kick off on July 11 and run through July 12. This year's Prime Day event is different than in years past, as Amazon will be offering an all-new invite-only deals program, where Prime members can "request an invitation to access exclusive Prime Day deals that are expected to sell out," according to the press release.Read more: Amazon Warehouse SaleWhy Prime Day 2023 Is Going to Be Different This YearFor the first time since Amazon Prime Day started back eight years ago, Amazon announced Prime Day 2023 will have a members-only invitation deals program. We are not exactly sure what that will look like, but it appears Amazon will be making sure Prime members get invitation-only access to some of the most exclusive deals happening on July 11 and 12 this year.On top of this new invite-only deals program, Amazon is also name-dropping a ton of exciting brands that we can expect deals from. One of those brands includes Alo Yoga, a personal favorite athleisure brand for us at Men's Health. Other brands named include other MH-favorites like Yeti, Sony, Bose, and Theragun. HeyDude shoes will also be on a major sale, so if you're looking for comfortable slip-on shoes for summer you're going to want to get a pair of these.Read more: Amazon Secret CouponsHow Often Is Prime Day?Prime Day only happens once per year, so it's important to really hone in on the deals that will be happening at the 48-hour event. Prime Day is different than sales events during Black Friday and Labor Day weekend, as Amazon sneaks in so many flash sales that many of the best deals fly under the radar until someone spots them. We're talking sales on all Amazon categories here—and that's a lot of product!Will Everything Be Cheaper on Prime Day This Year?We can't definitively say every single product will be cheaper than you've ever seen before, but essentially all of Amazon's product categories will be holding sales. Prime members will have access to thousands of markdowns on bestselling products like home gym equipment, tech gadgets, luggage, kitchenware, furniture, and more. Expect to see generous sales on big-ticket items such as furniture, TVs, and laptops, as well as smaller giftable items such as headphones, books, and underwear too.Read more: Best Amazon Watches for MenIs Prime Day Only for Prime Members?Yes, Prime Day sales are exclusive to Prime members. You can sign up here if you're ready to make that commitment. Also: Amazon is offering 30-day trials for new customers, just in case you're not ready to pay full price. Read more: Cool Gadgets on Amazon How Much Is Does Amazon Prime Cost in 2023?A Prime subscription is $14.99 a month, or $139 per year. While that end-of-year number may sound like a lot, you do get a bang for your buck. On top of exclusive access to Prime Day deals (including loads of Prime Day fitness deals), you also get two- to same-day shipping on select items, free movies, TV shows and magazines.Prime members enjoy free trials to GrubHub+ and Amazon Music too, along with major deals on Amazon's in-house brands (think: Alexas, Kindles, and Fire TVs).