Celebrating 75 Years: WDSU's championship connections to big-time sports in The Big Easy
As WDSU celebrates 75 years of service to the community, we want to highlight some of the people who've represented our city well and given us so many reasons to cheer.
In the attached video report, Sports Director Fletcher Mackel takes you on a walk down memory lane, showcasing WDSU's championship connection to big time sports.
WDSU first signed on the air on December 18, 1948. It was the first television station to sign on in the state of Louisiana, the first in the city of New Orleans, the first on the Gulf Coast, the first in the Deep South, and the 49th in the nation.
The "D" in the name stands for the DeSoto, the DeSoto Hotel (now the Le Pavillon Hotel) on Baronne Street was the original home of WDSU radio. The "S" referred to the now-defunct New Orleans States newspaper (which had maintained a news share agreement with WDSU) and the "U" stood for Joseph Uhalt, who founded WDSU radio as WCBE in 1923. WDSU-TV originally operated out of studio facilities located within the Hibernia Bank Building, the tallest building in New Orleans at the time. WDSU moved into the historic Brulatour Mansion on Royal Street in the French Quarter in April 1950 and it's current location on the CBD at 846 Howard Avenue in 1996.
WDSU-TV was the ratings leader in New Orleans for over a quarter century, largely because of its strong commitment to coverage of local events and news. It originated the first live broadcasts of the Sugar Bowl and Mardi Gras, and was the first area station to provide extensive local hurricane coverage. The station was also the first television station in the market to provide statewide election coverage, as well as the first to utilize a mobile newsgathering unit.
WDSU-TV was also the first to originate an international broadcast, relaying a Today broadcast from Bimini to the United States in 1955, using a 300,000 watt transmitter built by WDSU-TV engineers via special permission granted to NBC by the Federal Communications Commission (FCC).