Noah Lyles became the “world’s fastest man” after winning the gold medal in the 100-meter race at the Paris Olympics. Lyles won an exhilarating race that was capped off by a photo finish, showing Lyles securing the gold medal by just five-thousandths of a second. Lyles’ victory was not just a victory for him and the United States in an event the country hadn’t won since 2004. It was also a victory for Adidas, who outfitted Lyles with the Adidas Adizero Y-3 spikes for his historic feat. Y-3 is one of Adidas’ main collaborators, as the Y represents Japanese designer Yohji Yamamoto and the “3” represents the three-stripes synonymous with the popular footwear brand. But while Lyles achieved a personal best 100-meter performance and a gold medal in those spikes, he wants something else. “I want my own trainer. Dead serious. I want a sneaker. There ain’t no money in spikes. There’s money in sneakers,” Lyles told reporters after his victory. “Even Michael Johnson didn't have his own sneaker. For how many medals we bring back, for the notoriety we get, you know, the fact that hasn’t happened, that’s crazy to me.” According to Sportico, Lyles did sign a “lucrative contract extension” with Adidas earlier this year, reportedly the richest in track and field since Usain Bolt’s Puma deal. Whether we’ll see a signature Noah Lyles sneaker from Adidas remains to be seen, but it’s definitely a major moment for the brand behind the three stripes. Lyles will look to add another piece of gold from Paris as he looks to qualify for the men’s 200-meter final that takes place on Thursday.