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Pickleball is replacing Bed Bath & Beyond and Old Navy at malls

Pickleball is replacing Bed Bath & Beyond and Old Navy at malls
Welcome back everyone. So it seems everywhere you go, people are talking about pickle ball. Is it tennis? Is it badmin? I don't know our very own channel and here investigates it. Yes. What is the all about Shannon? Good morning. It's *** different paddle. I see. Oh my gosh, this is, yeah, I know. Pick *** ball is the latest craze. Everyone is talking about it. They're trying to figure out how do we do it? Where do we do it? Well, don't worry, we got you covered this morning. Look where I am. How beautiful is this? We are in the heart of New York City at Central park. Now, behind me, this is Woman Rink. You usually know this as *** place where everybody comes ice skating. Right? Well, look at this. It has been transformed into city pickle and City Pickle is uh *** just gigantic court. This is actually the largest pickleball court in the northeast. So I want to bring in the co-founders of this amazing place, Mary and Erica to tell us *** little bit more about how this all came to be. Thank you so much for joining us. Ladies waking up early for us. But first you gotta start off by telling us what is pickleball because people are still trying to figure it out. Yeah. Absolutely. Well, *** lot of New Yorkers haven't, haven't had *** chance to play pickleball yet, so we hope they'll come and join us. But pickleball is like, if tennis ping pong and badminton had *** baby, that makes sense. And this is the paddle that they use right and show us the ball, the ball, it's *** whiffle ball. So it's very light and it bounces very differently than *** tennis ball. So that's something that people get used to very quickly when they play. But it's *** little bit different and it's the growing craze right now, over 10,000 pickle ball courts have been opened up recently and they say it's the fastest growing sport in America. So why do you think it's being so far used? And why so many people love playing it because it's so much fun. Shannon, it's easy to play. It's for everybody, whether you are an elite athlete or this is the first time you've picked up *** paddle, you're going to have *** great time within 10 minutes. Yeah. My kids love playing. They're like, they just picked up so easy because the tennis ball goes everywhere and this, the ball, it's *** ball, it's *** little bit easier to control. So, talk to us about this concept city Pickle. How did you guys come up with this. Well, Mary and I both independently learned how to play *** pickle ball outside of New York during COVID and loved it so much. We came back to New York wanting to continue to play and found out that it was pretty difficult to do that here. And so we founded City Pickle to solve for that and to bring the joy and community of pickle ball to New Yorks and Mary. I mean, what better place today in the heart of New York City? How did this come to be? Right? The zoo is right over there in front of us. You have the city right behind us right here on. What is this, the southeast corner of the park? You know, minutes from multiple subways, it's so easy to get. And so what's some advice you would give to people if they were looking to get into the sport just to come down, get on our website city dash pickle dot com or download our app and we have something for everybody. Shannon, if you have never played before, we have beginner clinics, you can take *** lesson, you can rent *** court, you know, whatever sort of suits your needs. We have that programming for you and you got to talk to me about your background real quick because you said you played tennis, you played pick *** ball. But were you entrepreneurs before you came up with this whole business concept? No, this is our first business. Um, we've actually been friends for over *** decade and we are tennis partners. Um, and this is something that we started just out of *** desire to bring this to, to New Yorkers. My background is in public health. So this is *** pretty different chapter for me, but it matches with *** desire for wellness, uh, and, and just activity. So from the corporate world to the pickle ball court, we're gonna learn how to play, pick *** ball *** little bit more closely. We're gonna get on the court. Right. They're gonna teach me some moves, some skills because I'm sure I'm playing it wrong and we're gonna get out there and have some fun. So that's back out here at live in about 30 minutes. You don't want to miss that. I'll see you guys soon.
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Pickleball is replacing Bed Bath & Beyond and Old Navy at malls
Pickleball is coming to your local mall, replacing shuttered Bed Bath & Beyond, Old Navy, and Saks Off 5th stores.It may seem like a strange strategy, but the match offers benefits to both mall owners and pickleball players.Malls need new tenants to fill vacant spaces and draw customers beyond their traditional department store anchors and clothing stores.Consumers are craving fun, social experiences after years of limited gatherings during the pandemic, and they have shifted their spending from goods to experiences like theaters, arcades and amusement parks.Malls are responding to these trends by turning to a wider range of tenants and activities to draw traffic, real estate investment firm JLL said in a report this week.The new mix at malls also includes skydiving, virtual golf and breweries.Meanwhile, pickleball is America's fastest-growing sport. Backers of the game and developers are desperate to find vacant spaces to build courts.Pickleball, which combines elements of tennis, badminton and ping-pong, began in 1965. But it has skyrocketed during the pandemic.The number of people playing pickleball grew by 159% over three years to 8.9 million in 2022, according to the Sports & Fitness Industry Association, a trade group.Courts have been opening at recreation centers, hotels and retirement communities.However, pickleball's rapid spread has created dilemmas for public parks and recreation departments, which must balance competing interests with often limited space and funds. Retirement communities and country clubs also face challenges building space for people who enjoy the game without antagonizing others.Some tennis players and neighbors are bothered by the pop-pop-pop noise of pickleball and have blocked the development of courts.So pickleball is heading to malls, where players can play and then grab a bite to eat or do some shopping, landlords hope.A group called Pickleball America is taking over an 80,000 square-foot anchor space in Stamford, Connecticut, in a former two-story Saks Off 5th retail store this summer. It's set to become one of the largest indoor pickleball venues in the United States.The Meadows at Lake Saint Louis, an outdoor mall, plans to fill the space once occupied by Bed Bath & Beyond with a pickleball club.A pickleball facility recently opened in a former Burlington store space at Shore Mall in New Jersey, and a pickleball club took over an Old Navy space at a New Hampshire mall.And the first Camp Pickle, a new chain that pairs pickleball with food and drink options in a 1940s-era camp culture setting, is set to open next year in Huntsville, Alabama. It will also expand to Atlanta, Dallas and Minneapolis.

Pickleball is coming to your local mall, replacing shuttered Bed Bath & Beyond, Old Navy, and Saks Off 5th stores.

It may seem like a strange strategy, but the match offers benefits to both mall owners and pickleball players.

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Malls need new tenants to fill vacant spaces and draw customers beyond their traditional department store anchors and clothing stores.

Consumers are craving fun, social experiences after years of limited gatherings during the pandemic, and they have shifted their spending from goods to experiences like theaters, arcades and amusement parks.

Malls are responding to these trends by turning to a wider range of tenants and activities to draw traffic, real estate investment firm JLL said in a report this week.

The new mix at malls also includes skydiving, virtual golf and breweries.

Meanwhile, pickleball is America's fastest-growing sport. Backers of the game and developers are desperate to find vacant spaces to build courts.

Pickleball, which combines elements of tennis, badminton and ping-pong, began in 1965. But it has skyrocketed during the pandemic.

The number of people playing pickleball grew by 159% over three years to 8.9 million in 2022, according to the Sports & Fitness Industry Association, a trade group.

Courts have been opening at recreation centers, hotels and retirement communities.

However, pickleball's rapid spread has created dilemmas for public parks and recreation departments, which must balance competing interests with often limited space and funds. Retirement communities and country clubs also face challenges building space for people who enjoy the game without antagonizing others.

Some tennis players and neighbors are bothered by the pop-pop-pop noise of pickleball and have blocked the development of courts.

So pickleball is heading to malls, where players can play and then grab a bite to eat or do some shopping, landlords hope.

A group called Pickleball America is taking over an 80,000 square-foot anchor space in Stamford, Connecticut, in a former two-story Saks Off 5th retail store this summer. It's set to become one of the largest indoor pickleball venues in the United States.

The Meadows at Lake Saint Louis, an outdoor mall, plans to fill the space once occupied by Bed Bath & Beyond with a pickleball club.

A pickleball facility recently opened in a former Burlington store space at Shore Mall in New Jersey, and a pickleball club took over an Old Navy space at a New Hampshire mall.

And the first Camp Pickle, a new chain that pairs pickleball with food and drink options in a 1940s-era camp culture setting, is set to open next year in Huntsville, Alabama. It will also expand to Atlanta, Dallas and Minneapolis.